At last year's 2014 Pharma Engagement Live event, Christian Isler, Formerly Global Head of Solution and Product Development, Pfizer Integrated Health, gave the presentation "Beyond the pill: partnerships in health for customer innovations and improved health outcomes."
Key areas explored:
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The current model is broken
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Behaviour is the biggest driver of premmature death
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Modifiable health behaviours
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Common response to these problems
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Over coming the gap- different innovation focus
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Customer driven development appraoch
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Case studies
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What does this mean for pharma?