"How CRM and Analytics can drive your Multichannel Strategy"
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Industry:
At last year's event Susana Serra, Customer operations manager, Janssen Portugal, gave the presentation
"How CRM and Analytics can drive your Multichannel Strategy"
Serra examines in her presentation:
Why is CRM key?
Setting the objective
CRM as the catalyst to customer centricity
The power of a number with insight
Transparency
Analytics, Insights, CRM and Multichannel
Key Insights
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