Dee O'Sullvan, Director, My health maps and Patient View, investigates in her presentation why health apps are important to patients, healthcare and pharma.
O'Sullivan's presentation covers key areas including:
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The unavoidable logic of health apps
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How are pharma and HCP's to respond?
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Important developments in the health app market
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Patients want to use apps with the support of the healthcare system
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NHS Health Apps Library is promoting apps that integrate with the NHS
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Implications for pharma
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Multi Stakeholder partnerships are key