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Uncapping your revenue potential: The Dos and Don'ts of merchandising

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This paper will look at some of the Do's and Don'ts for airlines choosing a technology partner and getting started with a successful airline merchandising program. 

Find out:
  • When is best to start
  • Why flexibility is key
  • How to control the offer
  • The importance of feeding all sales channels
  • The plan for the future
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