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Digital Marketing: It's more than Digital Advertising

Do you wear a Fitbit or Nike FuelBand? Have you ever used a Twitter or Facebook app or bought anything online? Do you use Google Analytics? If the answer is “yes” to any of these, you’re already benefiting from APIs. APIs are the foundation on which digital businesses are built.
This book demystifies APIs, going beyond the acronym to help you understand their strategic significance, as well as providing insight into how they can transform your business to compete in the digital economy.

Learn to:

  • Use APIs as the foundation for your digital business platform
  • Meet rising customer expectations across multiple channels
  • Spur innovation, both internally and externally

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