Adoption of beacons is poised to grow over the next couple of years
,
as more mobile devices released in the market are compatible with the technology.
As shoppers become increasingly mobile and connected
, they expect more relevant and personalised customer experiences. Beacons can help retailers, brands and malls achieve this objective.
The next generation of retailing must be more intelligent and engaging
, reflecting a better understanding of consumers in order to compete. Beacons offer a flexible and affordable way to facilitate this.
Retailers looking to benefit from beacons should plan objectives and understand the implementation considerations
before embarking on the project. The good news is they are not alone. Retail technology companies like Sprooki are able to advise as well as provide the necessary technology and support to ensure beacon implementations are effective and a natural fit with the shopping journey.
To learn more about how Sprooki can help in your business, visit them at
Retail World Asia 2015
. Pre-register online for your free expo pass before 14 April 2015. Visit www.terrapinn.com/vtickets now!