You can now download our interview with Gilt Groupe's Alexis Maybank and then join us April 8-9 in Atlanta, GA for the Etail Show USA.
The ecommerce industry is rapidly changing and while some companies are ready to adapt to the evolving customer preferences, most still stumble with understanding their profiles and incorporating strategies that are no longer innovative, but a crucial requirement for the etail environment. Among those, are mobile commerce and social media commerce approaches, omnichannel engagement, and customer experience. At Gilt Groupe, the giant online retailer featuring products for top brands in the market, most of the challenges around those areas have been overcome.
That’s why conference producer Nadia Chaity decided to chat with the company’s Founder, Alexis Maybank, to discuss the ideas behind Gilt’s successful approaches and how the company continues to improve their customer experience and consequently increase customer loyalty and new customer acquisition rates.
Download the interview to hear what Alexis has to say on:
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Common mCommerce mispercecptions
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Putting yourself in the mindset of your customer
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Rethinking and redesigning customer experience
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Customer engagement and satisfaction
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Making an experience to fit your customers' needs