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Schwark Satyavolu of MasterCard's 2014 Presentation

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Mexico's Customer Festival is where retailers and solution providers like MasterCard meet to network, learn from each other, and discuss the latest developments in customer relationship management You can now download Schwark Satyavolu of MasterCard's 2014 Presentation.

We were excited to have Schwark Satyavolu, Global Head of Rewards and Offers & Global Products and Solutions at MasterCard, as one of our opening keynotes at last year's Mexico's Customer Festival.

Schwark gave a presentation titled "The future of loyalty - using technology and intelligence to create successful partnerships" to a captive audience of Mexico's biggest brands.

During his presentation, Schwark discussed:

  • Why rewards matter
  • The changing landscape of loyalty & rewards
  • Trends shaping loyalty
  • Win-win-win models
  • Meeting critical stakeholder needs
  • Big Data loyalty value proposition