1 An interview with Cristina de Balanzo of Walnut on consumer neuroscience and more
event strap

An interview with Cristina de Balanzo of Walnut on consumer neuroscience and more

information we require

please check before submitting



Unfortunately the document is not available at this current time, however if you leave your details we'll get it to you as soon as we can.

Please fill in all the information requested. It is very important you enter this information correctly so we can contact you with the document.

Privacy statement »

Manage your email preferences »

Remember my details Information

Information
Remember my details
We place a 'cookie' on your computer so next time you visit us you don't need to fill in all these details

Exploring consumer neuroscience and its applications for brand growth, advertisement, and much more

Traditional marketing metrics can tell you how many people looked at an advert, but not what they thought of it, nor how they felt about it. Neuromarketing allows you to measure the emotional engagement of your customer towards your products and your brand, and how you communicate with them, thereby helping you improve your future marketing campaigns.

In this report we ask Cristina de Balanzo, Founder and Main Nut at Walnut, to explain what applications neuromarketing techniques can have, and what the exact benefits are that they can offer.

Download the report now to learn more about:

  • Understanding the assumptions behind using neuroscience techniques in marketing and advertising
  • How traditional and neuromarketing techniques can complement each other to optimise market research
  • The main strengths of neuromarketing and where it can be particularly useful
  • New challenges faced by the industry, and how it can best prepare
  • Exploring the value of emotional engagement with your customer