Luke Mckend, the Country Director of Google South Africa spoke at the Cards & Payments Africa 2014 event.
Luke spoke about topics including the accelerated increase in Search in South Africa, that is driven mainly by mobile search engines.
When posed with the question of, "How often do you purchase online?", the statistics are conveying an increasing trend. Seasonality and purchase preferences were discussed and indicated interesting facts about the online customer's choice in spending:
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61% of SA internet users research online before purchasing
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65% of online purchases are entertainment related purchases
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46% of online purchases are consumer electronics