Case studies and tips to gain better insights and understand customer behaviour
Understanding your customers’ unique needs is more important now than ever. Your customers expect to be communicated with when they want, on the media they want and with information that is relevant for them.
With so many companies getting it wrong and customer attitudes to data collection worsening, it is vital that your data strategy is right.
In this book you’ll find case studies and tips from some of the biggest brands on using data to achieve targeted, and relevant results that enhance customer experience. Why not apply as many as you can to your business?
Download this eBook and get top tips on getting better insights from Lloyds Banking Group, Confused.com, Confused.com, Asda, Channel 4 and Midnight Picnic.