How to measure the effectiveness of social media- Mike Wronski
WHAT DO YOU WANT TO MEASURE?
Advertising
Content
Community
Market
Competitors
Bullet points:
-Integrate social media into your enterprise data
-Spend time on engagements to create advocates
-Keep track of metrics most relevant to your organizational strategy
-Quantify your social media with multi-layered insights
-Involve all stakeholders and promote collaboration