Download Banyan Tree Case Study: Determine the rising opportunities with Asia's growing affluence

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Michael Lee, Director, Planning at Banyan Tree Hotels & Resorts spoke at the Travel Distribution World Asia 2013.

In this presentation, we will learn

Overview of Banyan Tree's overall brand positioning
Understand how Banyan Tree position itself to the rising Asia affluence
Assess the five stages of what Banyan Tree utilize to retain its Asian customers