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Download Airasia Casestudy: The success of Airasia

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Zaman Ahmad,Group Head of Customer Experience & Technology of Airasia spoke at World Low Cost Airlines Asia Pacific 2013.
 
In this presentation, you will learn:
  • Understand Airasia's successful business strategy
  • Assess how much they have grown over the years and what made Airasia successful
  • Explore how it enhanced its online and offline presence through certain marketing strategies