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Optimizing card programs to appeal to today's consumers by Ron Zanotti

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There is opportunity for growth in the credit,debit, ATM and prepaid card space. However, simply offering these products will likely not create the revenue generation that most financial institutions seek.
 
In this whitepaper,
  • Achieve an overview of the payments landscape in the financial industry
  • Understand how today's payments technology can greatly enhance revenue generation
  • Discover different opportunities to optimize your companies' loyalty card programmes
  •