Past Presentation: The Power of Social Networks and how they shape Consumer Behaviour

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Past presentation by George Chua, Vice President, Customer Analytics, Celcom Axiata Berhad

4 steps to influencer marketing:

Identify and profile* the influencers by measuring their degree of influence
Identify and profile the influencees who are socially connected to the influencer
Ask yourself: a) What economic and emotional value can I provide to both the influencer and influencees?
b) How can I help the influencer to pass on this value?
Design a marketing campaign based on your answers to 3.