Download ebook: Essential guide to loyalty

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Free ebook on the essentials of the customer loyalty industry

In this free ebook you will:

Discover what loyalty is and how loyalty marketing helps solve a number of problems
Look at the different kinds of loyalty business models
Understand the reasons for failure and the best practices
Explore how to account for unredeemed liability
Understand what big data is
Discover how generation Y influence marketing policies
Look at how social media has been applied to loyalty
Gain an understanding of global trends and look at some predictions for the future