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Presentation: Spring Airlines

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Spring Airlines share their top tips on how to create a strong LCC brand in China

Download Spring Airlines presentation from last year’s World Low Cost Airlines Congress and learn about:

  • LCCs in transition: key drivers to change
  • LCC seat share in NE Asia
  • The new wave of LCCs in NE Asia
  • Where we stand today
  • the changing Chinese marketplace
  • the changing Chinese consumer
  • Brand Development and Social media
  • Using China’s social media boom to maximise market penetration
  • New Horizons, new challenges