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When the biggest tour operating company in Canada went looking for a supplier that could help it move firmly into the information age it made one false start but then arrived at a relationship with Radixx. This case study tells the story of how Radixx and Transat together are implementing a state of the art solution that provides optimization of airline inventory across all the companies in the group and all distribution channels. It is a story of business, technology and a team of people from Transat and Radixx that has worked together to achieve things that no company in North America - and few in the World - has achieved before.