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Xerox's 2013 Presentation

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Dr. Tong Sun, Principal Scientist at Xerox, presented at Big Data World Canada 2013. Download to view her presentation slides from the event, where she addresses identifying a brand’s influencers and building engaged communities.

During her presentation, Dr. Sun discussed:

  • How it pays off to be active on social media
  • How social media conversations actively influence purchases
  • The importance of social influence on consumers
  • The similarity of virus propagation to information diffusion
  • Diffusion models
  • Mining social influencers
  • NextGen integrated marketing & CRM