GE Capital's 2013 Presentation

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We were glad to have David Liebskind, General Manger of Retail Analytics Services at GE Capital, join us for last year's Big Data World Canada.

Participating in our data strategy determination segment, David presented a case study on the utilization of segmentation and predictive analytics to combat attrition.

Download his presentation to learn about:

Combating attrition
Proactive marketing & retention strategies
Building a retention marketing framework
What makes segmentation important
How to reach the optimal customer treatment
The importance of predictive modeling
Current value Vs. Future value

GE Capital's 2013 Presentation

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