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Aimia's 2013 Presentation

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Vince Timpano, President and CEO of Canada for Aimia, presented at Loyalty World Canada 2013. He participated in the section of the event dedicated to building up relationships to facilitate greater loyalty.

During his presentation, Vince discussed integrating ‘big picture’ loyalty marketing vision and strategy with ‘big data’ analytics.

Among the topics addressed were:

  • The value of personal data
  • Big Data noise in the marketplace
  • The potential of Big Data to increase operating margins in retail
  • New views of what "Big" Data is
  • How Big Data is having an impact