Maximising Oncology Product Value

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This presentation by Josephine A. Sollano, Vice President, Health Economics And Outcomes Research And Medical Communications, Pfizer Oncology Business Unit touches on the key points on developing and defining value, it’s relation to stakeholders needs and personalised medicine, as well as communicating value.

In this presentation you will learn:

How to develop value
What is personalised medicine and is it the way forward
potential impact of personalised medicine on healthcare spending
How to engage payors
Impact of Targeted Drug Development on HEOR Activities
Communicating value

Maximising Oncology Product Value

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