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Presentation: Shailesh Sood, VP, CRM & Marketing Sciences from Hilton Worldwide on the power of customer insight

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Get your copy of the presentation titled ‘Utilizing the power of customer insight and 1:1 marketing to build loyalty’ from Shailesh Sood, Vice President, CRM & Marketing Sciences, Hilton Worldwide. This is the presentation that he delivered at Loyalty World USA in 2011.

Some of the key topics covered in his presentation include:

  • Developing an in-depth understanding of your customer
  • Leveraging consumer insight to enhance customer experience across all touch points
  • Prioritizing investment at a customer level
  • Generating a win-win situation through personalized marketing

Download the presentation for more detail.