Whether you call it mCommerce or eCommerce or social commerce, the digital economy demands new strategies for financial institutions. According to eMarketer, by 2020 eCommerce will top $3.4 trillion globally. By 2019, mobile commerce will reach $380 billion and account for 27 percent of all e-commerce spend. Active eCommerce cardholders spend three times more than digitally inactive cardholders. And active users of a digital wallet (such as MasterPass) spend six times more than the average customer, according to MasterCard data.
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"Toward a more successful digital channel acquisition "
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