You can now download
MIchael J. Marino
of
Caesars Entertainment's
2014 presentation.
Michael J. Marino
is the Vice President of Customer Loyalty at
Caesars Entertainment
.
We were glad to have Michael as a speaker at last year's America's Customer Festival, where he presented on the topic of loyalty-expanding Total Rewards across channels and partners.
During his presentation, Michael focused on:
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The long term success of Caesars Entertainment
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How Total Rewards is the gaming industry's biggest and best loyalty program
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How they have expanded it's reach through strategic partnerships
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How partner expansion has increased program value, guest engagement and acquisition
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How Total Rewards expanded online
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Full online/offline integration with customers