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Michael Marino Americas Customer Festival 2014

You can now download MIchael J. Marino  of Caesars Entertainment's 2014 presentation. 

 

Michael J. Marino is the Vice President of Customer Loyalty at Caesars Entertainment

We were glad to have Michael as a speaker at last year's America's Customer Festival, where he presented on the topic of loyalty-expanding Total Rewards across channels and partners.

 

During his presentation, Michael focused on:

  • The long term success of Caesars Entertainment
  • How Total Rewards is the gaming industry's biggest and best loyalty program
  • How they have expanded it's reach through strategic partnerships
  • How partner expansion has increased program value, guest engagement and acquisition
  • How Total Rewards expanded online
  • Full online/offline integration with customers