Internet Strategy and innovations for business
Social Media World | Day Two 1 May
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| 9am |
Opening remarks from the Chair
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Social Brand | |||
| 9.10am |
How to determine a social identity
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| 9.40am |
In conversation with platform innovators Ms Rebekah CampbellRebekah Campbell is a music industry entrepreneur. She started out by organizing a music festival to raise awareness of New Zealand’s youth suicide epidemic at the age of 19. What resulted was the largest youth contemporary music event Wellington... more.. Mr Andrew MathwinAndrew’s experience in the marketing field is vast with more than 12 years experience across Marketing, PR and social media. He also spent time as a Media Advisor to a former Western Australian Government Minister. Andrew has worked in land... more.. | ||
| 10.20am |
Dealing with a brand attack
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| 10.40am | Morning tea and exhibition viewing | ||
| 11.10am |
Panel: Driving positive user generated content Ms Joy TooseJoy Toose is the Social Media Community Manager at World Vision Australia where she works to connect Australians to issues of poverty and injustice, and to World Vision’s work. With a background in marketing, Joy joined World Vision in 2009 to... more.. Ms Skye ForresterSince June 2009 Skye has been charged with leading the Social Media effort for GE Capital Australia & NZ. During her time in the role Skye has taken GE on a journey to shape & deliver a solid framework for listening, responding & engaging in Social... more.. Ms Marni RyanMarni Ryan has 9 years of post-graduate marketing and events experience; developing and building high-profile marketing campaigns, brand partnerships, events and community outreach. Leading the world’s largest environmental campaign – Earth Hour -... more.. Ms Tammy BareTammy Bare is the Regional Manager for Infosys Business Platforms group (APAC) and is based in Melbourne. Tammy has 20+ years in business, spending over 15 years working in private industry and the last 4 years at Infosys. Currently, Tammy spends... more.. | ||
| 11.50am |
How to benchmark return on social engagement
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Social Campaigns | |||
| 12.10pm |
Spearheading with social media Mr Jon HollowayJon’s career has spanned both the agency world and client side as well as running several start-ups in the tech and retail world. He is an ambassador of brand personality and has a major passion for the digital to real world crossover and what that... more.. Mr Stuart MarshStuart is the Senior Brand Manager for Bourbon at Jim Beam and has a long history marketing to 18 - 24 yo's in the liquor industry with stints at Lion Nathan as well as Inbev in the UK. Stuart is also the founder of deal aggregation service... more.. | ||
| 12.30pm | Networking Lunch & exhibition viewing | ||
| 1.30pm |
Adapting your brand
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| 1.50pm |
Social media on a tight budget
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| 2.10pm |
How to measure social media success
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| 2.30pm |
How to amplify your social media campaigns
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| 2.50pm |
Big exposure, little risk
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Social Engagement | |||
Sponsored by | |||
| 3.10pm |
Social media, where is it headed?
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| 3.35pm |
Creating brand conversation
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| 3.55pm |
How to use real-time engagement
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| 4.15pm | Afternoon tea & exhibition viewing | ||
| 4.40pm |
Panel: The next level of engagement Ms Jessica MillerJess works with award-winning sustainability agency Republic of Everyone where since 2008 she has lead social media and is the Community Engagement Planner. Jess was formally educated in International Relations at the Australian National... more.. Mr Daniel YoungDan is the General Manager for Encoder Public Relations. His consulting experience spans corporate and consumer PR. As general manager, Dan is responsible for developing the agency’s offering with a focus on digital services. Dan is a board member... more..  | ||
Social Commerce | |||
| 5.10pm |
Increasing social activity with the sharing of purchases
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| 5.30pm | Close of conference |
