Internet Strategy and innovations for business
Social Media World | Day One 30 April
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| 9am |
Opening remarks from the Chair
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Social Strategy | |||
Sponsored by | |||
| 9.10am |
How NAB used paid, owned and earned media Ms Kate ThompsonKate works as Channel Manager, Social Media in Direct Channel Marketing for NAB. Her focus and passion sits with digital marketing, social business strategy, and social media from both a strategic and executional standpoint. As a founding member of... more.. Mr Eaon PritchardPart creative, part geek and part strategist, Eaon leads Clemenger's understanding of social behaviour , focussing on individual and group motivation in the digital-social environment. He has created innovative digital-social situations with brands... more.. | ||
| 9.40am |
Driving Sales Through Facebook: A Step-by-Step Guide
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| 10.10am |
Panel: Breaking down the winning factors Mr Ian AlwillIan Alwill has a background in marketing and advertising both in Australia and internationally. In his role as Executive Director Group Marketing & Communications at Nestlé, Ian is responsible for the ‘consumer interface’ of the company and its... more.. Ms Jessica MillerJess works with award-winning sustainability agency Republic of Everyone where since 2008 she has lead social media and is the Community Engagement Planner. Jess was formally educated in International Relations at the Australian National... more.. Mr Jon HollowayJon’s career has spanned both the agency world and client side as well as running several start-ups in the tech and retail world. He is an ambassador of brand personality and has a major passion for the digital to real world crossover and what that... more.. | ||
| 10.50am | Morning tea and exhibition viewing | ||
| 11.30am |
Panel: How brands are using Google+ Mr Daniel YoungDan is the General Manager for Encoder Public Relations. His consulting experience spans corporate and consumer PR. As general manager, Dan is responsible for developing the agency’s offering with a focus on digital services. Dan is a board member... more.. Mr Jesse DesjardinsJesse is an adopted Aussie. Originally from Canada he left the agency world to vacation in Australia ’06. He has since become Australia’s biggest fan, which is fitting that he manages Tourism Australia’s social media and advocacy programs including... more.. | ||
| 12.10pm | Networking Lunch | ||
| 1.30pm |
Engaging in new and niche social channels
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| 1.50pm |
How authenticity attracts champions
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Social Enterprise | |||
| 2.10pm |
How Nokia drives innovation, loyalty and passion within employees
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| 2.30pm |
Panel: How to use an internal social networking strategy Ms Skye ForresterSince June 2009 Skye has been charged with leading the Social Media effort for GE Capital Australia & NZ. During her time in the role Skye has taken GE on a journey to shape & deliver a solid framework for listening, responding & engaging in Social... more.. Mr Steve HopkinsSteve Hopkins is an Enterprise Relationship Manager at Yammer, a private and secure social network for organisations. He helps organisations in Sydney and the Asia Pacific region grow innovative and learning cultures through their use of Yammer. He... more.. Ms Ming KwanMing Kwan is a Global Digital Marketing Manager at Nokia and holds an Honours Business Administration degree from the Richard Ivey School of Business. Ming currently works in a diverse team of experts driving Nokia's social media strategy. Prior to... more.. Mr Anthony FiskAnthony Fisk is Communications Manager at Australia’s second largest DSL broadband provider, iiNet. With more than 12 years experience in public affairs, Anthony has been involved in social media from both a brand and issues perspective. He has... more.. | ||
| 3pm | Speed Networking | ||
| 3.30pm | Afternoon tea & exhibition viewing | ||
Social Communication/PR | |||
Sponsored by | |||
| 4pm |
The renaissance of words: How search and social media have elevated quality text above visual design
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| 4.30pm |
Tourism Australia’s approach to creating advocacy with social media
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| 4.50pm |
Panel: How to use the feedback mechanism of social media Mr James LorenzJames currently runs the communications and media team for Greenpeace Australia Pacific. James previously spent six years in senior roles with the aid agency Medecins Sans Frontieres, most recent coordinating crisis communications for east and... more.. Ms Tiphereth GloriaTip is Social Media Planner at VML Australia, working with clients such as Colgate, Revlon, the NSW Government and LG Australia. Working in the digital space since 1996, Tip’s experience spans digital strategy, interactive multimedia, digital... more..Mr Anthony FiskAnthony Fisk is Communications Manager at Australia’s second largest DSL broadband provider, iiNet. With more than 12 years experience in public affairs, Anthony has been involved in social media from both a brand and issues perspective. He has... more.. Ms Richenda Ghebrial-IbrahimWith almost a decade's experience in the not-for-profit sector in the USA and Australia, Richenda Vermeulen has gained a reputation as a skilled communications strategist, with an eye for bridging the gap between effective on-line communications and ... more.. | ||
| 5.20pm | Close of conference |
