Internet Strategy and innovations for business
Mobile Advertising World | Day Two 1 May
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| 9am |
Opening remarks from the chair
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Mobile Strategy | |||
| 9.10am |
Pedigree Dog-A-Like: Strategies for next generation mobile interactivity Mr Charles ClapshawRussell Clapshaw is the love child of Russ Tucker, TEQUILA's national creative director and Charles Clapshaw, TEQUILA President Asia Pacific, after a night out, on TEQUILA. Genetically, it might not be winning baby competitions but with a combined... more.. Mr Russ TuckerRussell Clapshaw is the love child of Russ Tucker, TEQUILA's national creative director and Charles Clapshaw, TEQUILA President Asia Pacific, after a night out, on TEQUILA. Genetically, it might not be winning baby competitions but with a combined... more.. | ||
| 9.40am |
Understanding the role of mobile as part of your overall digital strategy
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| 10.10am |
How to factor mobile into a digital creative strategy
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| 10.30am | Morning tea & exhibition viewing | ||
ROI | |||
| 11.10am |
In conversation: What mobile strategies are proven to have the best ROIMr Charles ClapshawRussell Clapshaw is the love child of Russ Tucker, TEQUILA's national creative director and Charles Clapshaw, TEQUILA President Asia Pacific, after a night out, on TEQUILA. Genetically, it might not be winning baby competitions but with a combined... more.. Mr Terry Williams-WillcockAfter being spotted by Arawak Interactive Marketing at London’s D&AD exhibition back in 1997 Terry began to establish himself as one of the top interactive designers in the UK. Terry has been involved with developing interactive solutions for a... more.. Mr Ben MooneyBrian began his working life as an Architect in London and Malaysia before returning to London to begin developing a career as a global digital strategist. Since then he has been busy building brands, developing strategies, delivering... more.. | ||
| 11.50am |
How to allocate your media spend in the mobile age
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| 12.20pm | Networking lunch & exhibition viewing | ||
Innovation | |||
| 2pm |
Digital campaigns with real-world engagement and how to extend the experience using mobile Mr Daniel KingDan is a straight talking digital native, and as Director of Tongue Melbourne, he is driven by innovative ideas grounded in people and culture. His interests in art and creativity have been a driving passion in developing concepts that are not just ... more.. Mr Jonathan PeaseAn ‘ideas man’ at the core, JP is Tongue’s Managing Partner, Executive Ideas Director and resident Troy McClure. He’s been in the communications game for the past 15 years on a global scale working with the likes of BBDO New York, Kirshenbaum Bond + ... more.. | ||
| 2.20pm |
Panel: Understanding the NFC opportunity Mr Brad GiblinBrad Giblin is the Digital Media Manager at Film Victoria. Film Victoria has directly supported the digital media industry in Victoria for over 15 years, investing in the development of Victorian games titles, along with online and mobile... more..Mr Jonathan PeaseAn ‘ideas man’ at the core, JP is Tongue’s Managing Partner, Executive Ideas Director and resident Troy McClure. He’s been in the communications game for the past 15 years on a global scale working with the likes of BBDO New York, Kirshenbaum Bond + ... more.. Mr Brian DarganBrian began his working life as an Architect in London and Malaysia before returning to London to begin developing a career as a global digital strategist. Since then he has been busy building brands, developing strategies, delivering... more.. | ||
| 3pm | Speed networking | ||
| 3.30pm | Afternoon tea & exhibition viewing | ||
Analytics & Information | |||
| 4.10pm |
How to integrate digital marketing and mobile information throughout the sales funnel
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| 4.30pm | Close of conference |
