Vani Dixit | Head of Loyalty
Axis Bank | India

Vani Dixit, Head of Loyalty, Axis Bank

Vani Dixit has a repertoire of integrated marketing experience in her 17 years of experience across the Banking and Retail sectors. She currently heads Loyalty at Axis Bank, which is the 3rd largest private B&FS company with US$55billion Assets and 22 million customers. She evangelizes the use of data to make banking products more relevant for customers. She has successfully transformed a ‘Cards-only’ program to a Pan-bank Loyalty Program, thereby creating a competitive edge for the Bank. Axis Bank now has India’s largest proprietary pan-bank loyalty program.


Seamless Asia 2018 - Day One @ 18:00

Purchasing directly on social media platforms: Why is it not more popular?

  • Are social media platforms at the wrong end of the platform problem, or are social platforms just not suitable for direct sales?
  • Are there cases where buying on social platforms has worked well? If so, why?
  • Will buy buttons ever become mainstream?

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