Vani Dixit has a repertoire of integrated marketing experience in her 17 years of experience across the Banking and Retail sectors. She currently heads Loyalty at Axis Bank, which is the 3rd largest private B&FS company with US$55billion Assets and 22 million customers. She evangelizes the use of data to make banking products more relevant for customers. She has successfully transformed a ‘Cards-only’ program to a Pan-bank Loyalty Program, thereby creating a competitive edge for the Bank. Axis Bank now has India’s largest proprietary pan-bank loyalty program.