Son Tran | Founder & CEO
TIKI.VN | Vietnam

Son Tran, Founder & CEO, TIKI.VN

Founder & Customer Experience Officer (CEO) of, one of the leading E-commerce companies in Vietnam. In 2010, he built Tiki as an online English bookstore with only $5,000 saving but with the grand vision to be the most trusted e-commerce platform and "deliver happiness" to customer with authentic products and amazing services. In nascent but extremely fast growing and highly competitive with giants like Alibaba, FPT, Lotte, Aeon, Tiki is considered the only startup that not only survives but thrives with triple digit growth for 6 consecutive years. Tiki now operates 10,000 sqm self-operating Fulfillments Center to handle millions of products from thousands of brands from over 17 categories from books , TVs, phones, to diapers and daily consumer products. 

He holds Software Engineering bachelor degree at Southern Cross University and Master degree in Commerce at University of New South Wales (Australia).


Seamless Asia 2018 - Day Two @ 08:50

Chair’s Opening Remarks: EaaP: What the concept of eCommerce-as-a-Platform means

  • Why eCommerce companies are moving beyond goods and into services
  • What marcoeconomic changes are driving this?
  • How the platformising of eTail platforms have blurred the retail landscape such that pure eCommerce players have to watch out for other verticals, and vice-versa

Seamless Asia 2018 - Day Two @ 10:00

Panel: Retail consolidation in Asia: Who is going to win?

  • What are the key logistical challenges faced by eTailers in Southeast Asia?
  • Incumbent eTailers: What can the likes of Tiki, Lazada, JD etc. provide which international retailers can’t?
  • Competing on price: How much room does this leave for profitability?

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