Shufen Goh | Principal & Co-Founder
R3 | Singapore

Shufen Goh, Principal & Co-Founder, R3

Ms. Shufen Goh is the co-founder and Principal of R3 - a global marketing consultancy working with 8 of the top 20 global marketers, with offices in Asia, North and South America, and Europe. With over two decades of experience in the creative industry and with corporate brands, she is a pioneer in advancing the practice of marketing effectiveness through optimisation of agency partnerships and measurement, working with companies such as Coca-Cola, Johnson & Johnson, Unilever, Visa and MasterCard. Ms. Goh is President of the Institute of Advertising Singapore, where she has been refocusing industry efforts to attract and develop talent, galvanizing industry promotion effort across advertisers, agencies and platform owners. She sits on several boards including Singapore National Gallery, Design Masterplan Committee and the MasterCard Digital & E-Commerce Advisory.

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