Scott Leaw | Regional eCommerce Director
Shiseido Asia Pacific | Hong Kong

Scott Leaw, Regional eCommerce Director, Shiseido Asia Pacific

Ruben Lawrence is the Head of Marketing and Ad Sales, Asia at NBCUniversal. Ruben began his career in PR in London before moving to Sydney, Australia to head communications for Sony. Whilst at Sony his role expanded to eventually lead the Sony Marketing Communications team. In 2015, he relocated to Singapore where he now heads the Asia Networks Marketing and Ad Sales teams across the linear TV entertainment channels (E!, DIVA and DreamWorks) as well as the NBCUniversal’s digital (SVOD) offerings in the region. Outside work, he is an app developer with 13 apps in the App Stores.


Seamless Asia 2018 - Day One @ 11:30

Panel: How search marketing for eTailers is changing, and what they need to do to keep up

  • How has Google improved its shopping suite for retailers?
  • Individual product indexing: Why this isn’t practical at scale, and what to do about it
  • Main menu navigation: How to ensure this is SEO-optimised
  • How to ensure product descriptions are up to par

Seamless Asia 2018 - Day One @ 16:40

What considerations should retailers have when deciding to invest more in their offline retail?

  • Does an offline presence help to bolster your pricing power?
  • Does a substantial online presence mean retailers can reduce offline investments?
  • What limitations does an offline-only retailer face?
  • What limitations does an online-only retailer face?

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