Ruben Lawrence | Head of Marketing and Ad Sales
NBCUniversal | United Kingdom

Ruben Lawrence, Head of Marketing and Ad Sales, NBCUniversal

Ruben Lawrence is the Head of Marketing and Ad Sales, Asia at NBCUniversal. Ruben began his career in PR in London before moving to Sydney, Australia to head communications for Sony. Whilst at Sony his role expanded to eventually lead the Sony Marketing Communications team. In 2015, he relocated to Singapore where he now heads the Asia Networks Marketing and Ad Sales teams across the linear TV entertainment channels (E!, DIVA and DreamWorks) as well as the NBCUniversal’s digital (SVOD) offerings in the region. Outside work, he is an app developer with 13 apps in the App Stores.


Seamless Asia 2018 - Day One @ 17:40

How shoppable video works: A look into NBCU’s work for ZALORA

  • A look into the AI capability powering shoppable video
  • Why shoppable video can work well, but only in the right context: A look into past failing
  • Why shoppable video requires a lot of customer education to work properly
  • What needs to happen for eTailers to see results from shoppable video

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