Priyanka Bhargav | Associate Director, Consumer Insights and Research/Corporate Communications/PR
Myntra Designs | India

Priyanka Bhargav, Associate Director, Consumer Insights and Research/Corporate Communications/PR, Myntra Designs

Priyanka brings with her over 13 years of diverse experience of insighting, planning, analytics and operations across telecom, e-commerce, airline, manufacturing and retail. Previously she has worked at Nielsen, Tata group, Jet Airways, IMRB-Kantar. She has generated insights and implications from data using NPS, Segmentation, Brand Track, Customer Satisfaction tracking, qualitative techniques, U&A, online sentiment tracking etc. At Myntra, she manages Corporate Communications/PR along with Research & Insights. She believes in leveraging technology/social media to make insighting faster and richer. At IMRB International, (A WPP group company), she was managing P&L for South/West. She was instrumental in setting up Csat and loyalty framework for companies like Idea Cellular, Vodafone, Tata Steel, Nissan, Sab Miller, Lifestyle, Reliance Retail. For her contribution to Research and Insights in India, she has been conferred with “LEADERSHIP AWARD FOR CONTRIBUTION TO MARKET RESEARCH IN INDIA” at the MARKET RESEARCH AWARDS by World Marketing Congress, 2016. She has published and presented paper at ESOMAR Amsterdam, 2017, IIeX LATAM-Buenes Aires, 2017.


Seamless Asia 2018 - Day Two @ 11:40

Making the right recommendation: A look into how Myntra uses AI to upsell

  • A look into how AI technology helps improve recommendation engines
  • How Myntra is deploying AI technology to delight customers and reduce returns
  • How Moda Rapido works, and why its sell-through is so high

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