Pedro Baliza | Executive Vice President - Marketing
CMG.Asia | Vietnam

Pedro Baliza, Executive Vice President - Marketing, CMG.Asia

Pedro is responsible for aligning CMG.ASIA’s business and marketing strategy in its expansion towards becoming an digital and mobile first organization. Prior to CMG, Pedro was in Lazada Group, where he served as Director of FMCG Categories as well as the Head of Marketplace and Business Development in Vietnam. While there he focused on adding new categories to the business, exploring the scalability of marketplace seller base management and introducing Cross Border into Vietnam. Before that, he served as a VP of Business Development for Nova Founders Capital, the leading financial services investment group, where he focused on launching new web and mobile businesses.


Seamless Asia 2018 - Day One @ 16:40

Panel: What is the future of social media for eTail?

  • The impact of social discovery on the emergence of trends: How social accelerates emergence of new trends, and what retailers can do to ensure they respond to this quickly
  • The social stamp of approval: What brands need to do to ensure they’re credible amongst social influencers
  • How social media has changed the power balance: Why retailers now need to ensure their product selections reflect, rather than dictate, consumer trends

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