Niroshan Balasubramaniam | CEO and Founder | United Kingdom

Niroshan Balasubramaniam, CEO and Founder,


Seamless Asia 2018 - Day Two @ 13:45

One-click ordering: How to ensure your checkout process is as smooth as possible

  • The history of one-click: How it contributed to the rise of, and why the patent’s expiry will help other eTailers compete
  • How fictionless is one-click?
  • Does one-click reduce shopping-cart abandonment?
  • What are the downsides of one-click, for retailers and consumers?

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