Mei Wai Wong | Founder and Chief Change Catalyst
APAC Global Advisory | Singapore

Mei Wai Wong, Founder and Chief Change Catalyst, APAC Global Advisory

Wong Mei Wai is a senior marketing and business leader turned entrepreneur who has led iconic global, regional and local brands within the FMCG, retail and service industries, including personal care, food & beverage, luxury and banking categories, in organizations like Unilever, Citibank, Heineken, Fraser & Neave, and has led change for more than 2 decades across Asia Pacific. She is currently a the Founder & Chief Change Catalyst in AGA a boutique end-to-end brand business change consultancy. Mei Wai has been the Vice President of the Institute of Advertising for almost 9 years. She was awarded the "Most Influential Brand Leaders" by the World Brand Congress in 2016.


Seamless Asia 2018 - Day One @ 17:20

The store as a showroom: A critical examination

  • How many retailers are actually moving to change stores to experience showrooms? How pervasive is this trend?
  • Do showrooms turn stores into a marketing expense?
  • Do omni- channel and in-store technology considerations for showrooms differ from those of stores where purchase can be made?
  • In a land-scarce market with expensive rentals, how can showrooms survive?
  • Are showrooms really the most efficient use of space for retailers who need to be in prime locations?

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