Mei is a visionary leader with deep expertise in strategy, marketing, management, operations, and digital revenue and online traffic generation. She is an exceptional growth marketer with 13+ years of experience executing large scale marketing initiatives. She is a risk-taker and an innovator who is passionate about making an impact in business. Her entire career has been rooted in marketing and web technology that has spanned 12 industries across multichannel, brick-and-mortar and e-commerce global businesses.
At the leadership level, Mei still maintains her ability to "get into the weeds" in order to solve nuanced marketing, technical and data issues when needed. Big, complex and global business challenges excite her, especially the ones that are disruptive. She considers herself a business problem solver, a marketing strategist and a technologist at heart. Mei's sweet spot is between business and engineering and she enjoys working with the front-end and the back-end elements of the digital world.
With a multifaceted suite of marketing expertise across brand strategy, content marketing, social media, display advertising, video marketing, paid search (SEM), SEO (search engine optimization), affiliate marketing, digital analytics, internal search technology and web engineering, Mei has successfully leveraged her digital acumen to maximize profitability and brand effectiveness for enterprises from start-ups to Fortune 500 companies.
She is a no-nonsense, results oriented, strategic and compassionate business leader.