Marcelo Wesseler | Founder
Code M | United States

Marcelo Wesseler, Founder, Code M


Seamless Asia 2018 - Day One @ 16:20

Social commerce: What it actually means and why it’s actually important

  • Defining social commerce
  • A look into the key economic drivers that make social commerce an important consideration
  • How social commerce differs to social advertising
  • How retailers who aren’t megabrands can foster a sustainable (and profitable) customer community

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