Lars is an experienced global communications and business professional with over 15 years expertise in growing, managing and defending leading brands’ reputation from an in-house and agency perspective. Lars is a sought-after trainer and speaker on leadership, social media and strategic communications with worldwide engagements that include Australia, China, Dubai, Europe, Japan, Latin America and especially South East Asia. He runs PRecious Communications out of Singapore, a boutique strategic communications consultancy that works with young brands and start-ups as well as global market leaders. Based on his strong background in business development, integrated communications and team leadership, he drives impactful communications strategies that contribute to companies’ growth objectives. Lars has worked with some of the most exciting brands in their respective industries, incl. AT&T, Citi, Coca Cola, Evernote, Intel Security, Lenovo, Porsche, P&G, Standard Chartered Bank, Yahoo! and Yamaha – plus start-ups like Foodpanda, Funding Societies, Helpling or Uangteman.