Jayden Ooi | Lecturer
Singapore Institute of Retail Studies (SIRS) | Singapore

Jayden Ooi, Lecturer, Singapore Institute of Retail Studies (SIRS)

Jayden is the founder of 33 DIGITAL, a technology consulting firm, that is also actively pursuing its own start-up product, both in Singapore and Malaysia. Graduating with a degree in Computing (e-Commerce) from NUS 4 years ago, Jayden has successfully applied his learnings and developed a reputation in engineering cost effective and sustainable digital solutions for many SMEs. E.g. EZBBQ which has achieved an almost 10x returns in their campaigns since they begun strategizing 2 years ago. In the search engine, Jayden currently ranks top 2 for many of his clients in competitive industries such as BBQ, Events Company, Music School and more…. 

A champion of thought leadership, his capabilities has been recognized through various grants and awards won at local and regional tech competitions. He previously was an active speaker at the Google Business Group SG. Been a business owner and key decision maker himself, places him in good standing to best understand the uphill task business owners and key decision makers face in a highly competitive retail environment that is being disrupted by technology.

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