Marketer with over 15 years of experience of injecting innovation and digital change into companies. Janice led the development of an holistic digital strategy for performance and brand marketing for 11 unique upper upscale lifestyle brands at Starwood Hotels & Resorts for the past 8 years as the Senior Director of Digital Marketing Starwood Asia Pacific.
Her specialties & passions:
• Digital media: Paid, Programmatic Marketing, Samart Content, Mobile marketing, social commerce
• Data driven marketing: web analytics
• Luxury Marketing
• Complex, cross functional enterprise initiatives: e-payments, new distribution channels, emerging platforms
• China Digital and e-commerce platforms development