Eve Fong is the Digital and E-Commerce business lead for Nespresso Malaysia, responsible for driving the overall digital business for the market. This not only includes the acceleration of the e-commerce growth for the market but also the spearheading of digital marketing initiatives to bring to life the Nespresso brand story. With 13 years of solid experience in providing digital and eCommerce solutions, driving marketing and brand towards achieving business goals as well as sales growth, and designing and establishing effective OMNI channel user journeys for brands such as Nespresso, Domino’s Pizza Malaysia & Singapore, Toyota, Lexus, Sunway Hotels and others. Proven track record of being able to leverage different functions and tools of digital as well as in traditional marketing (CRM, Brand, Social Media, Traditional Media, Digital Media, PR, Word of Mouth) to spearhead growth and solve business challenges, in diverse environments, from start-ups to QSR and FMCG companies. An advocate of utilizing data and a firm believer of a customer centric approach, she is passionate about leveraging on digital and technology to help brands create good, measurable customer experiences that lead to high-performing, sustainable businesses that gives value to both its customers and internal stakeholders.