Ervin Yeo | VP, CapitaStar
CapitaLand Singapore | Singapore

Ervin Yeo, VP, CapitaStar, CapitaLand Singapore

Ervin takes care of CapitaStar, the customer loyalty platform of CapitaLand. Since it was launched in 2011, CapitaStar has grown to more than 800,000 members in Singapore alone, with a further two and a half million members in China, Japan, Malaysia and India. CapitaStar is part of a suite of value-added services, along with CapitaVouchers and CapitaCard, that CapitaLand provides to its retailers and shoppers. The programme rewards customers via points for their shopping, while helping us better recognize their preferences so that we can further refine the entire shopping experience.

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