Elvin Too | Chief Omnichannel Officer and General Manager
FairPrice Online | Singapore

Elvin Too, Chief Omnichannel Officer and General Manager, FairPrice Online

Elvin Too joined NTUC FairPrice Co-operative Ltd. (FairPrice) in 2016 as its Chief Strategy Officer. Besides driving key strategic initiatives and strategic planning for FairPrice, Elvin also leads FairPrice’s ecommerce unit, FairPrice Online. Prior to joining FairPrice, Elvin was with Singapore Post where he led the transformation of its post office network. He also served as Chief of Staff to the Group CEO. Before SingPost, Elvin was based in the USA, where he held product management, business development and strategy roles with Walmart Global eCommerce and Microsoft. Elvin started his career as a management consultant with Bain & Company serving clients in China, USA and South-east Asia. Elvin graduated summa cum laude from the University of Pennsylvania, USA, with bachelor degrees in finance, management and international studies.


Seamless Asia 2018 - Day One @ 16:20

Using digital to create value offline: Lessons from NTUC Fairprice

  • How FairPrice Online fits within NTUC FairPrice’s offline outlets
  • How FairPrice online directs customers in-store
  • Does FairPrice online stand on its own as an outlet, or is it complementary to the offline experience?

back to speakers