David Westhead joined RSH/Al-Futtaim group in July 2015 as CEO APAC. David is responsible for the Sports, Fashion and Lifestyle brands within the RSH portfolio across the region covering Singapore, Malaysia, Indonesia, Australia, Philippines, Hong Kong, Thailand and Vietnam. RSH Limited is well known for the distribution and retailing of more than 70+ international consumer brands as well as their own multi-brand sports concept Royal Sporting House, brands include Reebok, Nike, Adidas, Under Armour, Mango, Ted Baker, Quicksilver, Nautica, Lacoste, bebe to mention just a few. Under David’s recent tenure RSH has designed, developed and launched their first Sneaker Concept stores called “The Social Foot”. The first store was launched in Singapore in April 2016. The new sneaker and lifestyle concept store features a futuristic in-store display and a social corner which allows consumers to not only be featured in gif on their own social media platforms but also on store-front windows, everything is geared towards helping consumers to “Talk the Walk” as well as retailing exclusive sneakers. RSH plans to open up 50 of these concepts stores across Asia over the next 5 years.