Cindy Moy | Asst Director of Business Development
Love, Bonito | Singapore

Cindy Moy, Asst Director of Business Development, Love, Bonito

Described as "Best Online Store of the year" (Nuyou) and "a label loved by Singaporeans" (Yahoo News Singapore), Love, Bonito is Singapore's leading women's fashion online store, known for offering fashion-forward pieces at affordable pieces while never compromising on quality. Love, Bonito reaches out to her customers by leveraging on social media platforms, building a strong brand and experimenting with new retail concepts. Having joined the company since inception, Cindy is an integral part in Love, Bonito's growth from a local blogshop to the full-fletched label it is today with a strong presence in Singapore, and in the region. Over the last 7 years with the company, Cindy pioneered, grew and managed various departments within the organisation such as Customer Care, Human Resource and Operations. She was instrumental in the company's growth from an employee of one to the existing staff strength of over 75 regionally. Cindy currently heads the Business Development team and drives the label’s aggressive plans and appetite for regional growth and new market entries. In the span of 2 years, she successfully introduced the Singapore-based label to Malaysia, Indonesia and Cambodia. She constantly intiates different strategies in each market as she believes that an omnichannel approach will be the key ingredient to Love, Bonito's success across Southeast Asia.

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