Cherry Huang | General Manager, Cross-border Business, South and Southeast Asia
Alipay | Singapore

Cherry Huang, General Manager, Cross-border Business, South and Southeast Asia, Alipay

Ms. Huang joined Alipay in 2016 as the Head of Marketing and Operations of Southeast Asia (SEA). In this role, she has successfully established strategic partnership with Singapore Changi Airport, Thailand King Power Group, Resorts World Sentosa Singapore, etc.
She was appointed in 2017 to become the General Manager for Cross-border Business in South and Southeast Asia, leading the business operations and growth in the region to strengthen Alipay’s payments platform leadership through enabling cross-border transactions. She and her team aim at helping businesses connect with Chinese tourists through targeted marketing outreach via Alipay Discover Platform, and providing Chinese tourists the hassle-free lifestyle aboard just as what they enjoy back home.
Prior to Alipay, Ms. Huang has had close to 15 years of experience in travel and tourism, hospitality and payments sectors. Her expertise lays in regional business management, business development, marketing and partnerships.
Once an entrepreneur herself, Ms. Huang has broader interests in innovation, technology development and marketing strategy.
Ms Huang graduated from Leiden University in 2002 with a Masters in Business Administration, majoring in International Business. In 2015, she graduated with a doctorate degree in Hotel and Tourism Management from Hong Kong Polytechnic.


Seamless Asia 2018 - Day Two @ 14:25

How businesses are able to leverage on cross-border tourism

  • The tourism industry is booming – especially Chinese tourism. Chinese tourists are travelling abroad more frequently today compared to the past and Asia is one of the top destinations. Chinese tourists spending overseas is on the rise too which means more business growth for merchants targeting Chinese tourists. Alipay will dive deeper how businesses can benefit from enabling cross-border payments especially for the Chinese tourists.

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