Benoit Lavaud | Group Digital Director
Bluebell | Hong Kong

Benoit Lavaud, Group Digital Director, Bluebell

Benoit Lavaud has a background in Retail & Merchandising, Digital, Omnichannel, and Marketing. Benoit spent 12 years at L’Oreal group as Head of Retail & Merchandising for several brands, including 7 years in Japan, then launched his own startup, a Fashion social network in Asia, before joining Bluebell where he is in charge of the group digital transformation, building operations around retail innovations, eCommerce activities, and investing in startups.

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